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Where this blog operates

Based in Philadelphia, written for readers anywhere

This blog is written from Philadelphia, Pennsylvania, but the topics it covers apply wherever people are writing headlines in English. Search behavior, platform algorithms, and the psychology behind clicks are not geographically specific.

The practical examples and tool recommendations reflect what is available in the United States, but readers from other English-speaking markets will find most of the content directly applicable. Platform rules for Google and Facebook operate similarly across regions, with some differences in content policies and ad formats that are noted where relevant.

Questions and topic suggestions from readers anywhere are welcome through the contact form above.